Financial planning that founders actually use
Practical FP&A, cash-flow and profit ideas from Virtual CFOs. No jargon—just steps you can take this week to grow with confidence.
Get clarity. Move faster.
Short, example-driven posts built for busy founders—cash, planning, and profitability.
Cash Flow
Runway, collections, and weekly visibility that prevents surprises.
FP&A Systems
Forecasts and dashboards that drive decisions—not just reports.
Profit Strategy
Pricing and margin levers you can pull in the next 30–60 days.
Welcome to Finstory Insights
We make financial clarity simple. Explore practical FP&A strategies, forecasting tips, and actionable frameworks from seasoned Virtual CFOs.
Free: Founder’s FP&A Checklist
A one-page review of cash, forecast, and five metrics to check every Monday.
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Latest from the team
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FAQs
What tools do you work with?
We keep it lightweight—QuickBooks/Tally + Google Sheets/Looker Studio. If you’re on other tools, we adapt.
How does a Virtual CFO engagement start?
We run a 2–3 week baseline: cash mapping, forecast, KPI setup. Then weekly or bi-weekly reviews.
Can you help us raise debt or equity?
Yes—planning, metrics, story, and data room prep. We’ll also model scenarios.
Want FP&A clarity for your next decision?
Talk to a Virtual CFO from Finstory about cash flow and growth planning.
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